Welcome to Shepparton

A thriving regional city

At the heart of the Goulburn Valley, Shepparton is a place shaped by abundance. Rich soils, the mighty Goulburn River and one of Australia’s most diverse communities have created a vibrant regional city where culture, creativity and fresh local flavours come together.

For thousands of years, this land has been home to the Yorta Yorta people, whose deep connection to Country continues to be celebrated through art, storytelling and cultural experiences across the region. Today, that rich heritage sits alongside a thriving multicultural community, making Shepparton one of Victoria’s most welcoming and culturally diverse destinations.

Known as Australia’s fruit bowl, Shepparton has grown from an agricultural powerhouse into a dynamic regional centre renowned for its food, events and world-class attractions. Discover award-winning public art, including the iconic Moooving Art cow collection, explore internationally acclaimed exhibitions at Shepparton Art Museum (SAM), or immerse yourself in the stories of innovation and transport at MOVE.

Beyond the city, orchards, vineyards, wetlands and river trails invite you to slow down and experience the natural beauty of the Goulburn Valley. Whether you’re enjoying fresh local produce, exploring riverside walks or discovering the region’s thriving arts and events scene, Shepparton offers an authentic regional experience that’s full of unexpected discoveries.

Explore Nearby

Discover more of The Goulburn Region

Perfectly positioned in the heart of The Goulburn Region, Shepparton is your gateway to nearby wineries, picturesque towns, outdoor adventures and unforgettable regional experiences.

Greater Shepparton